Friday, April 20, 2012

Motivation and its needs


MOTIVATION
Motivation is the process of initiating a conscious and purposeful action. Motive means an urge, or combination of urge to induce conscious or purposeful action. It is goal directed.

Definition
(h) The goal directed, need satisfying behaviour is called motivation.
(i) It is a process of initiating a conscious and purposeful action.
(j) Motive means an urge or combination of urges to induce conscious or purposeful action.

Needs which motivate Human Beings
(i) Organic needs or physiological motives
Man is constructed in such a way that he requires certain things in order that he may keep living. He is also so constituted that these needs initiate activity that will eventually satisfy them. These are all basic organic needs which demand periodic or continued satisfaction. These needs are called appetites. (Eg.): breathing air, appetite of thirst, appetite for sleep or rest etc.

(ii) Wants
People have unique personal wants.
(eg.) Likes and dislikes for specific food; play etc.

(iii) Emotions as motives
Under the influence of fear, anger etc., people may do many things that they would not do normally. (eg.) Parents use fear to direct the behaviour of children. Organisations use fear to produce a desired form of behaviour.

(iv) Feelings and attitudes as motives
An individual's experience activity is evaluated by him as pleasant or unpleasant. When the experience is pleasant, individual has an attitude of approach to that experience and if it is unpleasant, his attitude is withdrawal.

(v) Social motives
Most people have a strong desire to achieve social approval. For this, they try to improve their personality through clothes, possession of things, knowledge, skills etc.

(vi) Others
Habit: Somebody's settled practice, especially something, that cannot easily be given up. Established habit becomes almost automatic and requires only a stimules to set it in action.

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